B2B Sales and Strategy Consulting
Hive Growth provides B2B sales and strategy consulting for startups, scaleups and enterprises. Engagements typically cover target market, value proposition, sales process and deal planning.
Who it suits
Sales leaders whose pipeline looks healthy and whose win rate doesn't.
Executive teams in larger organisations selling complex, high-value deals to buyers who take months to decide.
Founders who have a product people like but no repeatable way to sell it.
It works best when you can name the growth target and want help getting there, and less well when the problem is the product itself. If that turns out to be the case, we'll say so in the first conversation.
Where We Focus
Enterprise: decades of consulting to B2B corporates, from products to services and from technology to industrial.
Health Tech: we've personally built and scaled Health Tech start-ups and advised many others, so we know how long the buying process takes and who actually signs.
Climate Tech: ten years of advising, board roles and mentoring in the sector.
People Tech: twenty years of building, selling and leading People Tech businesses.
Examples of Impact
Defending Incumbency through Strategic Repositioning
A global service provider facing a high-stakes contract renewal was struggling because their performance, while technically sound, was being viewed through a narrow operational lens by the client’s executive board. By applying a "Strategic Context" framework, Hive Growth consulted with the account leadership to shift their strategy from defending past KPIs to building a proactive business case for future impact. We repositioned their value in terms of systemic cost reduction and market differentiation, successfully moving the conversation away from a commodity price battle and neutralizing a competitive threat that was attempting to out-manoeuvre them at the executive level.
Unlocking Complex Deals through Influence Mapping
A sales organisation was repeatedly stalling on enterprise-level opportunities because they were navigating official org charts rather than the "informal coalitions" that actually drove decisions. Hive Growth consulted helped the team to perform a deep-dive stakeholder mapping exercise, identifying the hidden "nodes" of influence, key individuals several layers down who validated the CEO’s decisions. By engineering a strategy to engage these informal leaders and leveraging storytelling to propagate value through the organisation’s "shadow culture," the team was able to bypass traditional blockers and significantly increase their win rate on high-value, complex deals.
FAQs
Check the fit with us by looking at what others ask.
What does a B2B sales and strategy engagement cover? Target market, value proposition, sales process and deal planning. We start with whichever of those is costing you the most revenue.
How is this different from sales training? Training teaches a skill. Consulting decides what to sell, to whom and how, then builds the skill in your team against real deals. We also run action-oriented workshops when training is the right answer, and you'll find those at Growth Workshops.
Do you work with early-stage startups or only larger companies? Both. Startups and scaleups usually need a first repeatable sales motion. Enterprises usually need a stronger process for complex deals.
How long does it take to see a result? A clearer target market and value proposition show up in conversations within weeks. Win rate and cycle time take a couple of quarters to move, because deals take that long to close.
Can you work alongside our existing sales team? Yes, and that is the usual arrangement. We work with your team on live deals so the changes stick after we leave.
How do we get started? Book a free initial meeting. We'll talk through your situation, map out some options and decide together whether we're a fit.
Related:Growth Workshops and Founder Hive, the peer advisory group for founders.
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What an Engagement Looks Like
Engagement Length
Four to twelve weeks for a project. An ongoing advisor relationship runs monthly. |
Format
A short scoping conversation, then working sessions with you and your team, with customer or deal reviews between them. |
Capability Building
Your team learns to run the process without us, through workshops and live deal coaching. |
Deliverables
A defined target market and ideal customer profile, a defined value proposition, a documented sales process, and a deal plan for your top opportunities. |
Who's Involved
The founder or sales leader, plus the people who run your deals. Usually two to six people from your team. |
Starting point
A free initial meeting to talk through your situation, map out options and decide whether we're a fit. |
Book a Meeting
The best first step is a conversation. Let's figure out how we can help.
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